Effective messaging: How to build your story — and find your inner Yoda

While an essential piece of growing a business is consistent, clear and engaging messaging, it’s often easier said than done. 

In the last column we focused on the key components of an effective messaging framework that will resonate with your prospects. This week, we’ll focus on how to build this framework. Our team follows the StoryBrand framework for messaging (check out the book “Building a Storybrand” by Donald Miller) and supplements with some additional steps to make sure the messaging is tested and consistent with customer feedback.

Again, for the purposes of this column, we will use financial advisors to demonstrate how this works in practice.