Prominent land developer launches consulting firm

It’s not easy to develop real-estate projects in Southwest Florida — especially if you’re a newcomer to the market. That’s one reason why Donald Schrotenboer felt the time was right to launch his new Fort Myers-based real-estate consulting firm, Realvizory, earlier this year.

Schrotenboer, 59, is intimately familiar with the Southwest Florida market. While president and CEO of Fort Myers-based Private Equity Group, he was involved in major local projects like Lee County master-planned community WildBlue and mixed-use planned community Westport at the long-stalled development formerly known as Murdock Village in Charlotte County. Prior to that, Schrotenboer was president of Alico Land Development (agribusiness company Alico’s land-development arm) and executive vice president for Ave Maria Development and the Ave Maria Foundation, working on elements like acquisitions, master planning and entitlements during construction of the new town and university.