Hammer time: corporate executive enters franchise sector

Rick Sander has his eye on a specific goal: recurring revenue.

Stefania Pifferi. Rick Sander recently signed a 19-unit deal to be an area developer for Hammer & Nails on Florida’s Gulf Coast.
Stefania Pifferi. Rick Sander recently signed a 19-unit deal to be an area developer for Hammer & Nails on Florida’s Gulf Coast.
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Rick Sander never thought he was interested in franchises. But in early 2020, the former CFO for companies in media and telecom had started looking for his next move, and his job search wasn’t going that well since it coincided with the onset of the pandemic. So when a broker that represents franchises happened to cold call him in August, he decided to be open-minded.

 

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