Acquisition communications: go beyond the press release

Building trust and getting and maintaining buy-in from a variety of parties during an acquisition requires a thought-out plan, not just a one-and-done statement.

By Traci McMillan Beach
| 7:00 a.m. June 2, 2021

Advice

The Tampa Bay business market is hot — at least eight acquisitions took place in the first quarter of 2021, compared to just five in all of 2020. While an acquisition can be an exciting change, by nature, it is often unsettling for various stakeholder groups. By developing a strong communications plan beyond the standard press release, you can help control the narrative while retaining the trust of stakeholders and key employees — which will help drive a return on investment. Here’s how: