Remain calm: planning ahead for a crisis is critical

One thing we’ve learned over the last year is you can never be too prepared for the unexpected. As we transition out of COVID-19 response and enter another hurricane season, it’s a good time to prepare for potential disruptions to your business.

During a crisis, businesses must be ready to communicate with employees and other stakeholders quickly, confidently and in alignment with company leaders. Emergency communications should be part of an overarching crisis plan built to instill calm and ensure business continuity.