‘Unstick Things’

St. Petersburg-based real estate finance firm Directed Capital, for its first 20 years, has taken a don’t-fix-what-isn’t-broken approach to its business model.

The core of that model — buying and servicing troubled commercial real estate loans — has worked out well. The firm’s niche is working within loans from $1 million to $20 million. That could be a small office, a retail strip center, a medium size shopping center or an apartment complex, depending on the loan amount. The firm’s not particular about industry, as long as it’s within commercial real estate — it can be as diverse as restaurants, skating rinks, warehouses, self-storage and senior housing.