Area company seizes on growing beverage category by bringing nonalcoholic Italian wines to U.S. market

The challenge for Buonafide Foods? Educate consumers about the availability of its products — and prove they're high-quality and taste good.

  • By Grier Ferguson
  • | 6:00 a.m. January 29, 2021
Courtesy. Michael Yourison, founder and CEO of Buonafide Foods, is on a mission to bring alcohol-free Italian wine to U.S. consumers.
Courtesy. Michael Yourison, founder and CEO of Buonafide Foods, is on a mission to bring alcohol-free Italian wine to U.S. consumers.
  • Entrepreneurs
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Michael Yourison, the founder and CEO of Buonafide Foods, is on a mission to bring alcohol-free Italian wine to U.S. consumers. And he's had success so far, launching Buonafide 0.0 Alcohol Free Italian Wines in Whole Foods and Total Wine stores in Florida.

 

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