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Convenience store giant 7-Eleven’s quick-serve taco concept, Laredo Taco Co., is making its Florida debut with three locations in the region, including two in Manatee County and one in Lee County.
The first Laredo Taco location in Florida opened in Inverness, Citrus County, late last year, according to a statement. Two more followed in December in Palmetto and Parrish, in northeast Manatee County, and another location, in Fort Myers, is scheduled to open Jan. 28. The company plans to open at least 15 locations in the state.
Laredo Taco’s meals include specialties not always seen in Mexican fast-food chains, the release states, such as chorizo, carne asada, carnitas, breakfast tacos made with hand-cracked eggs, and the newest item on the menu, protein-packed bowls. Each restaurant also has a salsa bar where customers can spice up their meal, including a wide selection of on-site, daily-prepared salsas and pico de gallo.
"We think Florida is really going to love our Laredo Taco CO. restaurants and its delicious food, all made from scratch, with carnitas being my personal favorite," 7-Eleven Executive Vice President and COO Chris Tanco says in a statement. "Whenever we open Laredo Taco Co. restaurants, the lines of enthusiastic customers have been out the door. We are excited to offer the same great experience and delicious handmade tacos to customers in the state of Florida."
Through the pandemic, 7–Eleven, the release states, has enhanced its standards and procedures for hygiene, hand washing, sanitation, food handling and preparation in stores, including increased frequency of cleaning high-touch surfaces. Freshly prepared salsas and pico de gallo are currently being served in pre-packed containers at the salsa bar, where customers can select their favorites. In addition, all store associates are required to wear masks and gloves when serving customers and acrylic shields have been installed at checkout registers as added protection for customers and employees. Every item on the Laredo Taco Co. menu is available in stores or via contactless delivery through Postmates.
Laredo Taco Co. restaurants, along with Stripes convenience stores in Texas, were part of the company's 1,000-store acquisition from Sunoco in 2018.
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