Software, IT firm names new CEO

FORT MYERS — Stickboy, a tech company with a niche in custom software, apps and managed IT services for a wide range of clients, named Southwest Florida entrepreneur Felix Lluberes CEO.  

Lluberes replaces Stickboy founder Matt Bernhardt in the CEO role of the Fort Myers-based firm, according to a company spokesperson. Bernhardt will remain with the company, the spokesperson adds in an email, “but not at the same level he was before.” Bernhardt is also stepping down from the CEO role of a Stickboy sister company, Fort Myers-based Vectra Digital. Lluberes has been chief revenue officer at Vectra since May 2019, and has also been a strategic advisor at Stickboy. 

Lluberes, in the release, says he plans on attracting top talent in the industry to continue to grow the Stickboy team, while building a strong company culture focused on the customer experience. “Technology is constantly changing,” he says in the statement. “It is important for companies to stay on top of the latest and greatest advancements and we are here to be their partner in that. Stickboy will continue to provide innovative technology services for all companies, large and small, while also educating the importance of technology for business growth.” 

Lluberes, according to a 2014 Business Observer story,  came to the United States, to Iowa, from the Dominican Republic in 1990 with $50 in his pocket. He was in the States on a scholarship to study at Maharishi University of Management. The grant was a reward for being the top student in his high school class. Lluberes soon meet Hong Long in Iowa, a fellow computer-science wizard, and the pair ultimately founded Position Logic, a Naples-based firm that provided GPS software to resellers of security and transportation tracking devices. That company, founded in 2007, made the Inc. magazine top 500 list two years in a row.

Lluberes has since been involved with several other tech ventures in the region, and he also runs a family foundation. “Felix is one of the most globally successful tech entrepreneurs to emerge from Southwest Florida,” Stickboy Founder Reema Bhatia says in the statement. “Everyone in the tech industry knows his name well in this region. For him to join us as an investor and CEO is a proud moment for the whole team and a validation of the hard work we put in every single day for our clients.”

Stickboy’s services include custom software, mobile applications, process automation, artificial intelligence and advanced IT solutions.