Area TikTok financial advice star builds massive audience

Spirited young financial entrepreneur whips the world’s biggest banks in getting out in front of a highly sought-after demographic.

By Mark Gordon
| 12:00 p.m. December 16, 2021
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Stefania Pifferi. Taylor Price has more than 1.2 million TikTok followers for her financial advice videos.

Finance

A complicated back surgery when she was 14-years-old dramatically shifted the career trajectory of Taylor Price. The would-be doctor instead turned to financial advice, and now, barely old enough to legally buy a beer, Price has become something of a pioneer in dispensing financial counsel to an underserved but potentially mammoth market: Gen Z.

Locked and loaded

Taylor Price’s financial planning videos on a variety social media channels are frenetic and fun, sprinkled with emojis, cartoon characters and the occasional f-bomb. Many videos have popups and fast-moving graphics, often backed by pop music.

Price sometimes wears a hoodie in the videos, sitting at a desk with multiple computer screens. Other times she’s in a car, seat belt on, drinking a Starbucks beverage. Her speech patterns match the frenzy: witty and sarcastic, but also friendly and folksy.

A sampling of Price’s recent videos on TikTok, under the handle Pricelesstay, include:

• Things that took me to over six-figure net worth before 21.

• Basics of the Roth IRA

• Stock market best practices

• Why investing may be better than saving

• How to know what Wall Street thinks of stocks

On Price’s YouTube channel, she sums up her Gen Z financial literacy mission with a call-to-arms: “Personal finance doesn’t have a very good rep in our modern world,” Price writes. “Complicated, daunting and sometimes boring, youngsters struggle to access the true power of personal finance within our modern era…I am here to talk the real money talk. To make money simple, accessible and a little bit spicy.”