Area fragrance entrepreneur launches debut perfume
Kenzie Fisher is marketing her experiential product using earned media, social media and a website that draws on several senses.
By
Grier Ferguson
| 5:00 p.m. April 28, 2021
Courtesy, photos by Bailey Ann. Prior to starting her business, Kenzie Fisher, founder and CEO of Élu Parfums, took online courses, spoke with perfumers in the south of France and did research to learn more about perfume.
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A trip to France sparked Kenzie Fisher’s entrepreneurial journey.
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