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Area resident picks new name for taco place — wins free tacos for a year

More than 300 people entered the contest.

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  • | 3:38 p.m. April 17, 2021
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Courtesy. Andres Pimentel and Carlos Pavan with That Taco Place.
Courtesy. Andres Pimentel and Carlos Pavan with That Taco Place.
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Andres Pimentel and Carlos Pavan, after a month-long contest, have a new name for the Mexican eatery they opened in east Naples last September: That Taco Place.

The business partners originally opened under the name La Herradura Doble — the double horseshoe in Spanish. Honoring their heritage, the restaurant was built with an indoor-outdoor horseshoe shaped bar. But a few months in, they felt the name was a hindrance. "We (kept) hearing from locals they have a hard time pronouncing our name of the restaurant and people get confused," Pimentel says in a statement.

Courtesy B3 Marketing.
Courtesy B3 Marketing.

So the founders went to Facebook and held a new-name contest, accepting names throughout March. At stake for the winner: a free year of tacos, valued at $100 per month, and a $1,000 donation to your favorite charity. “Our primary goal was to pick a name which was easy to remember and playful," Pimentel says.

Naples resident Mary Funone picked the winning moniker, That Taco Place. “I came up with that name because I always have a hard time remembering the name of a restaurant ... in particular, if it is a long name or difficult to pronounce,” Funone wrote on the restaurant’s Facebook page after being announced the winner. “So, I end up saying "That Taco Place or That Fish Place.”

More than 300 people suggested a name in the contest, the owners say. In addition to her year of tacos, Funone chose s in Naples as her charity.


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