Marketing firm is methodical in transferring business from mom to daughter

Transition takes commitment to the process from both generations.

Stefania Pifferi. Holly Paulus is working on a plan to eventually hand over ownership of the marketing firm she founded to her daughter, Ashley Paulus.  Â
Stefania Pifferi. Holly Paulus is working on a plan to eventually hand over ownership of the marketing firm she founded to her daughter, Ashley Paulus.  Â
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Company: Holly Paulus, 50, founded Fort Myers-based Nexxa Group in 2005. It’s since grown into a full-service data-driven marketing company specializing in the energy industry. 

 

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