Chart a course: Boat show operator adapts to new reality

Informa Markets, which owns and stages the St. Petersburg and Fort Lauderdale boat shows, faces an entirely new set of challenges in the COVID-19 era.

  • By Brian Hartz
  • | 6:00 a.m. September 10, 2020
  • | 0 Free Articles Remaining!
Courtesy. A scene from the 2019 St. Petersburg Power and Sailboat Show.
Courtesy. A scene from the 2019 St. Petersburg Power and Sailboat Show.
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For much of 2020, boat shows, particularly the indoor variety, have been verboten because of the coronavirus pandemic. Yet despite the inability to showcase their wares to potential buyers in person, boat dealers saw a sales surge that has helped them weather the COVID-19 crisis better than anyone expected. 

 

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