Builders in hot pursuit of a new target: renters

Analysts and builders alike predict a big strategy shift is coming soon in new home communities. It's already here in some cases.

Mark Wemple. Riverview-based ERC Homebuilders Chairman and CEO Gerald Ellenburg is getting into the single-family home rental market through manufactured homes.
Mark Wemple. Riverview-based ERC Homebuilders Chairman and CEO Gerald Ellenburg is getting into the single-family home rental market through manufactured homes.
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The Avilla Suncoast development currently under construction in Odessa, Pasco County, sounds an awful lot like the standard new-home communities being built all over the region. The 152-home gated neighborhood will feature one-, two-, and three-bedroom single-family homes with private backyards, open floor plans, granite countertops and stainless-steel appliances. Community amenities include a resort-style pool and dog park.

 

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