A Zig to the Zag

Aparium Hotel Group debuts Hotal Haya in Ybor City as COVID-19 decimates much of the hospitality industry nationwide.


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  • | 6:00 a.m. October 9, 2020
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COURTESY PHOTO — Aparium Hotel Group's four-story, 178-room Hotel Haya debuted in Ybor City late last month at 1412 E. 7th Ave.
COURTESY PHOTO — Aparium Hotel Group's four-story, 178-room Hotel Haya debuted in Ybor City late last month at 1412 E. 7th Ave.
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Aparium Hotel Group prides itself on being different.

The Chicago-based company’s hotels intentionally don’t carry flags like Hilton or Marriott, they’re often in repurposed old buildings and target a hyper-local audience of both travelers and residents alike. Unique food and beverage operations, which many hotel chains eliminated decades ago, are a focal point.

 

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