Top Entrepreneurs: Founder grows company, builds strong culture through challenges

Entrepreneur Deanna Wallin has built a successful retail and ecommerce business by addressing a personal need and focusing on company culture.

  • By Grier Ferguson
  • | 4:00 p.m. May 13, 2020
  • | 0 Free Articles Remaining!
File. Deanna Wallin, founder and CEO of Naples Soap Co., says online sales increased 600% in April.
File. Deanna Wallin, founder and CEO of Naples Soap Co., says online sales increased 600% in April.
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Soap is having a moment.

Pre-pandemic, most people didn’t spend much time thinking about soap and hand washing. Now proper techniques and video demonstrations are top of mind. 

 

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