Nimble entrepreneurs create opportunities to connect with vendors, farmers and customers

When the pandemic closed the door to one segment of customers, two business leaders, in separate efforts, found new ways to reach people.

  • By Grier Ferguson
  • | 12:00 p.m. May 6, 2020
  • | 0 Free Articles Remaining!
Courtesy. Jordan Johnson, founder of the restaurant Naked Farmer, started the Naked Farmer’s Market. The digital market allows customers in the Tampa Bay area to get fresh produce through pickup and delivery options.
Courtesy. Jordan Johnson, founder of the restaurant Naked Farmer, started the Naked Farmer’s Market. The digital market allows customers in the Tampa Bay area to get fresh produce through pickup and delivery options.
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In World War I and World War II, Americans nationwide were encouraged to plant victory gardens.

Now, during the coronavirus crisis, the victory garden has again served as inspiration — this time for a new concept. Alma Johnson, co-owner of Sarasota Honey Co., founded the Suncoast Victory Market, a virtual farmers market that links vendors in Sarasota and Manatee counties and beyond with customers throughout the area.

Courtesy. Alma Johnson, co-owner of Sarasota Honey Co., founded the Suncoast Victory Market, a virtual farmers market that links vendors in Sarasota and Manatee counties and beyond with customers throughout the area.
Courtesy. Alma Johnson, co-owner of Sarasota Honey Co., founded the Suncoast Victory Market, a virtual farmers market that links vendors in Sarasota and Manatee counties and beyond with customers throughout the area.

 

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