Controlled chaos: How to use communication to manage crisis situations

Check your email inbox. It is likely filled with the coronavirus.

No, not the actual virus that’s impacted nearly every country on the planet, but instead messages from businesses of all shapes and sizes trying to communicate to their audiences (customers, donors, media, staff, etc.) about how this pandemic is impacting the way their business operates and the impact it will have on the recipient of the email.

During times of crisis, businesses and organizations should prioritize communications to help deal with the fallout of the event at hand. From hurricanes and red tide to global pandemics and safety issues, it is important businesses of all shapes and sizes have a crisis communications plan they can turn to.