- March 27, 2026
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Deanna Wallin has experience in guiding a business through a crisis, having launched Naples Soap Co. in the heart of the recession in 2009. Starting with a 300-square-foot store in Tin City in Naples, Wallin has since grown the company, with a niche in high-quality skincare and hair care products, to 13 locations across Florida. It produces and sells over 400 products and does some $9 million to $10 million a year in sales.
