Crisis communication strategies come to fore as pandemic rages

In the midst of a public health and economic disaster like the coronavirus pandemic, messaging takes on added importance.

  • By Brian Hartz
  • | 6:00 a.m. March 25, 2020
  • | 0 Free Articles Remaining!
Kyle Parks, co-owner of B2 Communications in St. Petersburg. Courtesy photo.
Kyle Parks, co-owner of B2 Communications in St. Petersburg. Courtesy photo.
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Earlier this year, Kyle Parks transitioned B2 Communications, a St. Petersburg-based marketing and strategic messaging firm, to an entirely remote, work-from-home workplace. 

 

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