Firm helps nonprofits shift in the face of the coronavirus pandemic

In typical times, Fort Myers-based data analytics firm VeraData works predominantly with nonprofits to help them get the most out of their marketing and fundraising efforts. Now it’s helping them shift their messaging in the midst of the COVID-19 crisis.

‘The business world is changing before our eyes, and the things happening now and through the next couple of months are going to leave a permanent fingerprint on the world.’ Michael Peterman, VeraData

“Now is a time to be sensitive to what everybody is going through,” says Michael Peterman, CEO of VeraData, which also works with some commercial clients. “Maybe invite feedback; maybe invite stories and invite sharing.”