One direction: Marketing firm's business surges amid pandemic

Marketing Direction, founded during the previous economic downturn, has found validation for its unorthodox business model amid the chaos of the COVID-19 crisis.

Courtesy. Christy Vogel is the founder and president of St. Petersburg-based Marketing Direction.
Courtesy. Christy Vogel is the founder and president of St. Petersburg-based Marketing Direction.
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During economic downturns like this one from COVID-19, the natural inclination for many businesses is to cut costs — and such trimming often starts with marketing and advertising budgets. Consequently, ad agencies take a financial hit. 

 

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