Current affairs: Ad agency makes quick course correction for aquarium campaign

Dunn & Co. reduces fees in effort to aid a shuttered attraction's reopening.

Courtesy. Dunn & Co.'s post-COVID reopening video for the Florida Aquarium features local celebrities and members of the public making their best "fish faces."
Courtesy. Dunn & Co.'s post-COVID reopening video for the Florida Aquarium features local celebrities and members of the public making their best "fish faces."
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After Tampa-based Dunn & Co. became the agency of record for the Florida Aquarium in October 2019, it drew up a marketing campaign called “Live in the Current." It focused on the aquarium's upcoming 25th anniversary celebration in 2020. 

 

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