Travel marketing adapts during pandemic to keep close eye on mood of travelers

The coronavirus has made marketing travel and tourism a tricky business. Destinations and marketing agencies are having to rethink many strategies.

  • By Grier Ferguson
  • | 4:00 p.m. June 10, 2020
Courtesy. Miles Partnership produced recent marketing for Hawks Cay Resort that puts a fun spin on social distancing guidelines.
Courtesy. Miles Partnership produced recent marketing for Hawks Cay Resort that puts a fun spin on social distancing guidelines.
  • Travel-Tourism
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Naples, Marco Island, Everglades Convention and Visitors Bureau Executive Director Jack Wert says up through March, the area was having another record year. Several others in tourism reported similar projections. 

 

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