Travel marketing adapts during pandemic to keep close eye on mood of travelers

Naples, Marco Island, Everglades Convention and Visitors Bureau Executive Director Jack Wert says up through March, the area was having another record year. Several others in tourism reported similar projections. 

Then things started to fall apart, courtesy of the pandemic. The impacts will continue to be felt for months, industry officials say, and some have reverted back to a line from the 2008-2009 recession, when many business owners lamented flat revenue is the "new growth."