Marketer ignores risk, branches out with deal for web development firm

In a counterintuitive move, Big Sea went ahead with an acquisition — despite the economic crisis.


  • By Brian Hartz
  • | 6:00 a.m. July 10, 2020
  • | 0 Free Articles Remaining!
Courtesy. Big Sea CEO Andi Graham.
Courtesy. Big Sea CEO Andi Graham.
  • Strategies
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Sometimes a crisis can be an ideal time to speed up strategic moves, not put them on hold.

That’s the case for Big Sea, a St. Petersburg marketing firm that boasts a deep roster of clients that includes HSN, bowling alley chain Pin Chasers and nonprofit institutions like Mote Marine Laboratory & Aquarium and Stetson University College of Law. 

 

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