Advertising firm goes wild with new contract

ST. PETERSBURG — ZooTampa at Lowry Park has selected Paradise Advertising & Marketing Inc., based in St. Petersburg, as its agency of record.

According to a press release, Paradise will lead the zoo’s brand strategy. It will also handle creative and integrated media services to brand and promote ticket sales, special events and annual pass memberships. The agency’s debut campaign for the zoo, dubbed Christmas in the Wild, included billboard, radio, digital and social advertising.

"What set Paradise apart was a combination of data-led insights paired with best-in-class creative thinking," ZooTampa President and CEO Joe Coucerio states in the release. "Paradise has a strong understanding of our industry, our mission and our region, and that will help us define and refine strategic marketing priorities to grow and maintain long-term success."