Entrepreneur creates surprise-and-delight shirt business

Sara O’Brien’s yearn for creativity led to a trendy business making and selling shirts with funky phrases. One mantra: Never quit. ‘If you just keep going,’ she says, ‘the energy eventually shifts.’

Mark Wemple. Sara O'Brien aims for "silly, funny T-shirts that spoke to our unique culture" in Tampa Bay with her side hustle, Wide Sky.
Mark Wemple. Sara O'Brien aims for "silly, funny T-shirts that spoke to our unique culture" in Tampa Bay with her side hustle, Wide Sky.
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Employee: Sara O’Brien, 38. She’s a multimedia designer at journalism education and strategy center Poynter Institute in St. Petersburg, where she does everything from graphic design to video and photography work.

 

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