Homebuilder grows through focus on demographic niche, regional expansion
Many builders salivate over add-ons and customizations that drive up the price of a home. One firm takes the opposite approach — with solid results.
By
Grier Ferguson
| 6:10 a.m. February 7, 2020
Stefania Pifferi. Christopher Alan Homes Vice President and Director of Sales and Marketing Diane Kerper says one way the company streamlines costs is by offering a limited number of floor plans and interior options.
Construction-Development
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Last year was a big year for Christopher Alan Homes.
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