Homebuilders hammer away at digital transformation

With showings plummeting, builders get creative on selling homes.

  • By Mark Gordon
  • | 9:15 a.m. April 17, 2020
  • | 0 Free Articles Remaining!
Courtesy.A home in the Hartford neighborhood of Lennar’s Riverstone community in Lakeland.
Courtesy.A home in the Hartford neighborhood of Lennar’s Riverstone community in Lakeland.
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Although the tourism and hospitality sectors have been crushed by the coronavirus, few businesses are as see-touch-feel like buying a new home.

 

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