Homebuilders hammer away at digital transformation

Although the tourism and hospitality sectors have been crushed by the coronavirus, few businesses are as see-touch-feel like buying a new home.

And with showings and tours dropping to next to nothing, given social distancing, homebuilders have been forced to rapidly alter approaches and ways of staying connected and in front of potential customers.   

‘There are still people interested in homes, and we will continue to serve our market the best way we can. We know a lot of people want to move here and live here, and we want to find them homes.’ Mark Metheny, Lennar