Innovative insurance firm competes, partners with government on flood coverage

Dominated by a FEMA program, the flood insurance market had long been thought uncompetitive and unprofitable. A St. Petersburg company pushes back against that belief.

  • By Brian Hartz
  • | 6:00 a.m. September 13, 2019
  • | 0 Free Articles Remaining!
Mark Wemple. Jim Watje, senior vice president of St. Petersburg-based Wright National Flood Insurance Services.
Mark Wemple. Jim Watje, senior vice president of St. Petersburg-based Wright National Flood Insurance Services.
  • Insurance
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Second only to life insurance, flood insurance is probably the insurance product most people, particularly Floridians, would least like to think about. As the nation saw in 2017 with Hurricanes Harvey and Irma, last year with Michael and just this month with Dorian, rampant flooding is one of the most dangerous, destructive punches Mother Nature can throw.

 

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