Super Bowl hype machine kicks into gear

For a fifth time, Tampa prepares to host the biggest event in all of sports.

By Business Observer Staff
| 6:00 a.m. September 13, 2019
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The Super Bowl LV host committee and logo were unveiled Sept. 4 at Raymond James Stadium in Tampa. Courtesy photo.

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Super Bowl LV is still more than a year away. But excitement about Tampa’s fifth turn as host of the biggest of big games went next-level with the recent unveiling of the host committee leadership and logo.

Notably, the logo — designed to resemble a pirate ship — reads, “Tampa Bay: Host of Super Bowl LV,” instead of just “Tampa.” That’s by design, Tampa Bay Buccaneers Owner and co-Chairman Bryan Glazer says.