Real estate brokerage plays up ownership potential

Thomas Heimann has always thought there has to be “a better way to do the real estate business.”

The Internet entrepreneur first tried an approach focused on buyers and sellers — that would take out the middleman, or the broker/agent. But for his latest real estate venture he flipped the script, realizing it’s actually agents who should be his customers. “If you’re an agent, even if you’re super successful, you’re really only as good as your last sale,” he says. “You’re a commissioned salesperson, and if you stop selling you stop earning. There had to be a better way.”