- February 3, 2026
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Entity: The only constant is change, but you could argue the University of South Florida experienced more than its fair share — both good and bad — in 2019. USF’s rollout of a divisive new logo in autumn 2018 was met with such resistance from alumni and students that eventually, earlier this year, the institution decided to scrap the lime-green and Merrill Lynch-esque design altogether and return to its classic “Bull U” mark.