For fundraising success, create emotional attachments, leader says
Finding high-level donors for big capital campaigns, one industry leader has learned, is similar to securing customers. Listening and being nimble are key elements.
By
Grier Ferguson
| 6:00 a.m. May 31, 2019
Lori Sax. Cheryl Mendelson, CEO of the Van Wezel Foundation, says successful fundraising is about aligning people’s values to the needs of the organization.
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Cheryl Mendelson has a Gulf-sized challenge — and opportunity — in front of her.
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