Always be closing: sales guru shares secrets of success

Top sales trainer turns his company’s attention toward teaching sales and customer service to college students. Are they ready to give it a try?


Eric Richardson, founder and CEO of Naples-based Growth Development Associates, is on a mission to implement sales and customer service curriculum in colleges across the country. JimJett.com photo
Eric Richardson, founder and CEO of Naples-based Growth Development Associates, is on a mission to implement sales and customer service curriculum in colleges across the country. JimJett.com photo
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Eric Richardson has spent more than three decades training sales and customer service personnel for many of the world’s largest and most successful companies. The list includes Microsoft, Apple, GE, American Express and Blue Cross Blue Shield, as well as thousands of resellers and small- and medium-sized businesses worldwide. 

Now the 65-year-old Naples resident and founder and CEO of Growth Development Associates has embarked on a new goal: to bring his training program to colleges nationwide, both for continuing education of working adults and as part of the college curriculum. For the lifelong sales guru, teaching college students the nuts and bolts of sales is a genuine gap in the marketplace. 

 

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