Like minded: Insurer's alignment with parent company pays off

Four years into a merger, St. Pete's ASI keeps its identity alive while enjoying the national marketing power of Progressive.

David Pratt, general manager of ASI Insurance Group, has been working for the firm's parent company, Progressive, since 1991.
David Pratt, general manager of ASI Insurance Group, has been working for the firm's parent company, Progressive, since 1991.
  • Insurance
  • Share

With a namesake acronym that it says also stands for “Attitude, Speed and Innovation,” St. Petersburg-based American Strategic Insurance developed a reputation as the Progressive of residential property insurance. In fact, that was the company’s stated goal since 1997, when insurance executive John Auer founded it.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news
Subscribe

Already subscribed? Sign in.

Latest News

  • March 25, 2026
Fort Myers industrial park under construction
  • March 25, 2026
Multimillion-dollar clubhouse renovation begins at Sara Bay Country Club
  • March 25, 2026
Waterfront hotel in Bradenton under new management
  • March 25, 2026
Sarasota mental health nonprofit pushes to hit $4M fundraising goal

Sponsored Content