Like minded: Insurer's alignment with parent company pays off

Four years into a merger, St. Pete's ASI keeps its identity alive while enjoying the national marketing power of Progressive.


  • By Brian Hartz
  • | 6:00 a.m. May 3, 2019
  • | 0 Free Articles Remaining!
David Pratt, general manager of ASI Insurance Group, has been working for the firm's parent company, Progressive, since 1991.
David Pratt, general manager of ASI Insurance Group, has been working for the firm's parent company, Progressive, since 1991.
  • Insurance
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With a namesake acronym that it says also stands for “Attitude, Speed and Innovation,” St. Petersburg-based American Strategic Insurance developed a reputation as the Progressive of residential property insurance. In fact, that was the company’s stated goal since 1997, when insurance executive John Auer founded it.

Two decades years later, Auer has retired and ASI is part of the company it strived to emulate: Progressive, to meet rising consumer demand for bundled home and auto insurance, acquired ASI in 2015.

 

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