Insurance firm offers fine-print payout

Squaremouth, a St. Petersburg company that helps consumers compare and choose travel insurance policies, came up with a novel way to encourage customers to read their policy documentation.

It's the firm’s Pays to Read program, launched Feb. 11. Pays to Read promised to award $10,000 to the first person who could prove he or she had read their insurance policy from beginning to end. Squaremouth also pledged to donate $10,000 to Reading Is Fundamental, a children’s literacy charity.