Healthy obsession: Determined businessman brings long-dormant idea to life

A stunted product with a blue-blood pedigree represents the perfect challenge for a well-traveled and well-meaning entrepreneur.

By Brian Hartz
| 6:00 a.m. March 1, 2019
| 0 Free Articles Remaining!

Mark Wemple. Jim Price has acquired the rights to Cholesterade and plans to bring it to the masses in 2019.

Entrepreneurs

An investment banker by trade, seasoned with a healthy dose of humanitarianism, Jim Price has worn many hats throughout his career: Army veteran; co-founder of a venture capital firm in India; creator of an online art distribution portal; founder of an orphanage in war-torn Sierra Leone. The list goes on.

He added entrepreneur to his resume in 2015. That's when he founded St. Petersburg-based Go Epic Health and acquired control of Cholesterade, a health supplement created by the late Dr. Robert Cade, the University of Florida professor who brought Gatorade to the world.