Fast-casual Mexican restaurant franchisers see potential for 200 spots statewide

Lifelong buddies and business partners slowly grew 3 Pepper Burrito to nine spots in just five years.

Tim Goff (left) and Justin O'Brien have grown 3 Pepper Burrito from a single location in Cape Coral in 2014 to nine restaurants today. Now they plan to grow throughout Florida as a franchiser. JimJett.com photo
Tim Goff (left) and Justin O'Brien have grown 3 Pepper Burrito from a single location in Cape Coral in 2014 to nine restaurants today. Now they plan to grow throughout Florida as a franchiser. JimJett.com photo
  • Strategies
  • Share

Just prior to the recession, real estate agent Tim Goff and mortgage broker Justin O’Brien went into the restaurant business — on the side — as franchisees with a Pita Pit in Estero, near Florida Gulf Coast University. Best friends since the third grade, they call fortuitous their foray into an industry in which they had little experience.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news
Subscribe

Already subscribed? Sign in.

Latest News

  • April 1, 2026
Work starts on Naples apartments as developer secures $45M in financing
  • April 1, 2026
$300K Bradenton EDC contract up for vote in Manatee
  • April 1, 2026
27 Gulf Coast companies ranked among fastest growing in Southeast
  • April 1, 2026
Tampa tire store franchisor rolls into new brands, buys a restaurant

Sponsored Content