New kind of senior residence blows into town

How to promote the opening of a new type of luxury independent and assisted living community based on the simple rent model? Hook them with the Cat 5 hurricane shelter angle.

By Andrew Warfield
| 6:00 a.m. June 7, 2019
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Quadrum Global invested $120 million in its first senior living community, Amavida in Fort Myers. It rents its mixed-use 460 units based on the apartment rental model. Courtesy Amavida

Strategies

Organization: Gravina, Smith, Matte & Arnold Marketing and Public Relations.

Founded in 1983, Fort Myers-based GSMA is a full-service firm with deep experience in planning and implementation of strategic branding, media relations, community relations, public information programs and government relations. “GSMA continues to build on the legacy of our founding partners who started the firm in 1983,” says firm owner Tina Matte. “The firm’s unwavering commitment to exceptional client service permeates our culture and informs every decision."