Sound and fury: Entrepreneur finds innovative ways to fend off attacks

A small company that manufactures niche automobile accessories has somehow made a lot of enemies. It fights back with quality, consistency and customer education.

Mark Wemple. Matt Heller, founder of Zephyrhills-based HornBlasters Inc., sold his first homemade air horn in 2002.
Mark Wemple. Matt Heller, founder of Zephyrhills-based HornBlasters Inc., sold his first homemade air horn in 2002.
  • Strategies
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Manufacturing entrepreneur Matt Heller has learned to live, and succeed, with a target on his back.

 

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