Company, behind an empathetic model, aims to conquer senior living surge

The senior living sector in 2019 will be anything but static, from fancy food options to new home styles. How will the industry handle a sticky labor shortage?

By Mark Gordon
| 6:00 a.m. January 4, 2019
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Mark Wemple. Kristin Kutac Ward founded Solutions Advisors Group in 2009. The senior living company, with units in operations and marketing, moved its headquarters from Princeton, N.J. to Tampa in October.

Strategies

Fresh out of college, Kristin Kutac Ward sought a career in hospitality, maybe at a resort.

After quickly realizing it wasn’t fulfilling, she switched to senior living, where she found a passion working with the elderly and their families. In a management track role in the mid-1990s, including earning her nursing home administrator-in-training license, she worked for a senior living company in Atlanta. “It was fascinating work,” says Kutac Ward. “I really wanted to spend time figuring everything out.”