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Amid strong growth, New York financial firm to move headquarters to area

Dynasty Financial Partners will set up shop in downtown St. Petersburg.

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  • | 1:42 p.m. February 20, 2019
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Dynasty Financial Partners President and CEO Shirl Penney. Courtesy photo.
Dynasty Financial Partners President and CEO Shirl Penney. Courtesy photo.
  • Tampa Bay-Lakeland
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ST. PETERSBURG — Dynasty Financial Partners has targeted downtown St. Petersburg for its new headquarters location, citing the Tampa Bay region’s robust growth and rising number of financial services professionals.

According to a press release, New York-based Dynasty — which offers wealth management and technology platforms for registered investment advisor firms — will move its headquarters to 200 Central Ave. in the second quarter of 2019.

“We have spent a year looking for an ideal location that provided economic leverage, a high quality of life for our team, a robust infrastructure and a strong talent pool,” Dynasty Financial Partners President and CEO Shirl Penney states in the release. “We also wanted a location that was in the heart of a thriving and growing financial services market — and St. Petersburg was a stand-out on all fronts. The real estate footprint expansion will now allow us to invest more aggressively in people, resources and tools to better serve our growing client base.”

Dynasty, the release states, will keep an office in New York and continue to operate client-service locations in Chicago and San Francisco. The firm’s move comes on the heels of a strong 2018, when it surpassed $15 billion in assets managed via its turnkey asset management platform.

“I am so pleased to have one of today’s most innovative and entrepreneurial firms in the wealth management industry choose St. Pete for their next headquarters location, where they will be among one of the best financial services sectors in the nation,” St. Petersburg Mayor Rick Kriseman states in the release. “We are all excited to welcome their clients, advisers and investors to St. Pete.”


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