Rather than lamenting the one that got away, the family-owned boat dealership and service center cast its net to land even more business by, ironically, moving away from the water.
From left, Justin, Diane and Travis Fricke have guided Fish Tale Boats through the recession, the 2010 death of patriarch Bruce Fricke, and a move inland where they found growth opportunity. Stefania Pifferi photo
Strategies
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While many people who move to Southwest Florida to take advantage of the lifestyle would like to own a boat, nobody actually needs one.
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