How to run an effective brainstorming session

Following some basic rules can help companies make the most out of idea generation.

  • By Grier Ferguson
  • | 6:00 a.m. February 8, 2019
Courtesy. Patricia Courtois, executive vice president and chief client officer of On Ideas, says every idea is fertilizer for the next idea.
Courtesy. Patricia Courtois, executive vice president and chief client officer of On Ideas, says every idea is fertilizer for the next idea.
  • Strategies
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Brainstorming isn’t just for advertising and public relations agencies.

 

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