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Salvador Dalí, many of whose works are enshrined and showcased in St. Petersburg’s world-famous Dalí Museum, was known as a master of several artistic styles, most notably surrealism.
To work in so many different modes so successfully over such a long career, Dalí also had to master his problem-solving and critical-thinking skills. Inspired by the prolific artist’s lifelong quest to see things differently, museum staff have created a series of innovation labs that are open to business leaders who want to get better at creatively finding solutions to problems and challenges.
On Sept. 28, the museum will host an innovation lab that serves as an introduction to creative thinking and how people’s different cognitive styles contribute to the creative problem-solving process. The half-day course is open to both individuals and teams. The fee for nonmembers is $180 per person and includes breakfast and snacks. Members can enroll for $150 per person, and nonprofits and educators get a discounted rate of $165.
“It’s about getting people to do things and see things differently,” innovation labs administrator Kim Macuare tells Coffee Talk. “So coming at it from the viewpoint of Dalí seemed like a no-brainer.”
Macuare says the course material will be relevant to anyone who wants to come up with better answers to open-ended questions and challenges, even seemingly simple ones. “Like, ‘How can I increase sales?’” Macuare says. “That’s what the value is for businesspeople and companies: ‘How do I get myself and my team able to deal with problems that are ambiguous, ones that you can’t just answer by turning to the back of the book?’”
For those who can’t make the Sept. 28 session, innovation labs are offered several times per year. To see the full schedule and register, visit TheDali.org.
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