Crunch time: Industry veteran returns to his passion with renewed vigor

A fitness guru learned a valuable lesson about change after a major stumble, when his investors turned on him and sold the company he’d spent decades building.

  • By Brian Hartz
  • | 6:00 a.m. April 26, 2019
  • | 0 Free Articles Remaining!
Mark Wemple. Geoff Dyer is the president and a co-owner, along with Vince Julien, of Crunch Fitness’s South Atlantic region.
Mark Wemple. Geoff Dyer is the president and a co-owner, along with Vince Julien, of Crunch Fitness’s South Atlantic region.
  • Entrepreneurs
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Geoff Dyer’s success in the fitness industry goes far beyond profit. He might just owe his life to it.

Dyer, founder of Lifestyle Family Fitness — whose Florida operation was sold to L.A. Fitness in 2012 — and now a top franchisee for New York-based Crunch Fitness, ballooned to 250 pounds during his youth in Australia.

 

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