Restaurant chain names three new executives

First Watch appointed three new senior executives to its leadership team: Senior Vice President of Brand Strategy and Innovation Matthew Eisenacher, Senior Vice President of Information Technology Rob Conti and Senior Vice President and Treasurer Calum Middleton. 

Eisenacher joins First Watch in a newly created role, according to a statement, overseeing all marketing and communications. Previously, he spent five years with Columbus, Ohio-based Piada Italian Street Food. Most recently, he was the company's chief concept officer, responsible for marketing, branding, catering and technology.