Team of rivals: Merged RE/MAX firms opt for strength in numbers

In a move that shakes up the real estate sales landscape, two major brokerages have come together in a merger. Will their agents see the value in the decision?

By Brian Hartz
| 6:00 a.m. April 12, 2019
| 0 Free Articles Remaining!

Mark Wemple. RE/MAX Alliance co-owners, from left: Peter Crowley, James Ramos and Ron Travis. Ramos's Tampa-based brokerage RE/MAX Bay to Bay, has merged with the Sarasota-based Alliance group.

Strategies

With an eye toward capitalizing on spillover growth from the Tampa Bay region, two of the Gulf Coast’s leading real estate brokerages have teamed up via merger.

The deal, which closed April 2 and whose financial terms were undisclosed, brings together Sarasota-based RE/MAX Alliance Group and Tampa-based RE/MAX Bay to Bay. The combined brokerage will adopt the RE/MAX Alliance name and boast 11 offices and nearly 350 agents who, in 2018, were collectively responsible for $1.4 billion in real estate sales. RE/MAX Alliance posted $32.4 million in revenue in 2018, while RE/MAX Bay to Bay had $5.88 million.